A Letter from the Founder: From My (Full) Heart to Yours

Hey sis,

I’ve been thinking about how full my life is—and I don’t just mean my calendar or my laundry basket (though, yes, those are full too). I mean my heart. My hands. My house. My table.
I’m a proud mama of five—three I carried, two I was blessed to bonus. And while this life is loud, layered, and a little chaotic, it’s also beautiful beyond words.

And that’s what Behanem is really about.

When I started this journey, it wasn’t because I had it all figured out. It was because I was deep in the middle of learning how to come home to my own body—while raising tiny humans, managing big feelings, and trying to remember the last time I drank water that wasn’t in someone else’s cup.

Behanem was born from a belief that women—especially moms—deserve more than pressure to “bounce back.”
We deserve to feel strong.
We deserve to take up space.
We deserve to love the skin we’re in, not because it’s perfect, but because it’s carried us through everything.

We Are the First Example

One of the hardest—and most beautiful—parts of parenting is knowing that our kids are always watching.

They watch how we show up. How we rest. How we talk to ourselves.
They learn how to treat their own bodies by watching how we treat ours.

So when I choose to eat foods that fuel me instead of punish me, they’re watching.
When I lace up my sneakers and work out to feel powerful, not to shrink, they’re watching.
When I look in the mirror and smile—even if my jeans fit differently this year—they’re watching.

We are their first mirror. Not just in appearance—but in how we value ourselves.
That’s not something to be afraid of. That’s something to rise into.

A Space for Strong, Real Women

Behanem isn’t just a fitness brand. It’s a space where women and girls are reminded that their worth was never tied to a number, a pant size, or a highlight reel.

We build programs that honor your cycle, your energy, your strength.
We speak truth about motherhood—the messy, magical, sweaty kind.
And we do it in a way that brings women together, not in competition, but in community.

Because when women support women? We all rise.
When moms model self-love? Generations change.

My Promise to You

Whether you’re in the thick of toddler life, raising teens, navigating bonus-mom dynamics, or just trying to carve out 30 minutes to breathe and move your body—Behanem sees you. I see you.

And I promise you this:

You don’t need to be “fixed.”
You are not behind.
You don’t have to hustle your way to worth.

Your strength is already inside you. I’m just here to help you remember it.

With love (and a sink full of dishes),
Reiva
Founder, Behanem